Example marketing agency invoice
Here is what a typical marketing agency invoice built with this template looks like. It bills 4 line items, from “Monthly agency retainer” to “Media buying commission”, for a subtotal of $10,100.00 before tax. Swap in your own rates; the amounts recalculate automatically.
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Monthly agency retainer | 1 | $5,000.00 | $5,000.00 |
| Campaign creative – 12 social ads | 12 | $150.00 | $1,800.00 |
| Influencer fees (pass-through) | 1 | $2,500.00 | $2,500.00 |
| Media buying commission (10%) | 1 | $800.00 | $800.00 |
| Subtotal | $10,100.00 | ||
Suggested note for the client: Campaign: Q4 Holiday. Media invoices from platforms attached. Payment due within 30 days.
What to include on a marketing agency invoice
- Client and campaign name
- Retainer and services covered
- Creative production deliverables
- Media spend or commission
- Pass-through costs (influencers, printing, tools)
- PO number and period
Marketing Agency invoicing tips
- Bill retainers at the start of the month.
- Label pass-through costs clearly so clients do not assume they are agency profit.
- Get approval on media budgets in writing before spending.
- Attach campaign performance summaries.
How to use this template
- Replace the sample line items with the work you actually did. The example items show typical marketing agency charges and rates – adjust them to your prices.
- Add your business and client details, set the invoice number and due date, and add tax if you are registered to collect it.
- Download the PDF and email it to your client. Your edits are saved in this browser, so next month you only need to change the dates and items.
Need to quote the job first? Use the quote generator. Getting paid late? Work out interest with the late fee calculator, or browse all 50 invoice templates.
Frequently asked questions
How do marketing agencies bill clients?
Common models are monthly retainers, project fees, hourly rates, and a percentage of media spend. Many agencies combine a retainer with a media commission.
Should influencer fees be on the agency invoice?
If the agency contracts and pays influencers, bill them as pass-through costs with any agreed handling fee.
Is this marketing agency invoice template free?
Yes. Edit every field, download as many PDFs as you like and print them. There is no sign-up, no watermark and nothing is uploaded to our servers.
How do I save the invoice as a PDF?
Click "Download PDF / Print" and choose "Save as PDF" as the destination in the print dialog. It works on desktop and mobile browsers.